H.I.S. Co., Ltd and Tourism Australia yesterday officially partnered to boost tourism to Australia.With its rich natural landscapes and unique wildlife, Australia has been a popular destination for a wide range of travelers from honeymooners to families. Despite the challenges posed by COVID-19, H.I.S. Co., Ltd has seen a recovery in travel to Cairns, and this collaboration aims to further activate tourism to Australia as a whole.
The agreement focuses on recovering Japanese visitor numbers to pre-pandemic levels, developing a destination strategy, and implementing joint efforts in product development and promotion.
Key collaboration areas include joint promotions, overcoming challenges, detailed action plans, regular information exchange, and progress evaluations to ensure a successful and sustainable partnership.